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This site states the following, "Follow us on the social network." We noticed that the web site said " The Associations mission is to educate the public about B." It also stated " Wells, North Carolinas first plant ecologist, and promote his conservation ethic of Man living in harmony with nature. Learn more about the Association. BW Wells was one of North Carolinas pioneer ecologists and a passionate conservationist. During his long life, he taught many about the states remarkable natural diversity." The header had BW Wells as the highest ranking keyword. It was followed by B.W.Wells, B.W. Wells Association, and nature conservancy which isn't as ranked as highly as BW Wells. The next words the site uses is man living in harmony with nature. Raleigh was also included and will not be viewed by search engines.